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Local Marketing


Exclusive Media Partnerships

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Local Marketing


Exclusive Media Partnerships

Our media plan is designed to drive awareness to the extraordinary properties we represent. With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic content integration and social traffic drivers, we utilize hand-selected media powerhouses whose innovation, experience and international impact allow our network to successfully connect buyers and sellers globally. We have access to preferred print advertisement publications and placements with the best throughout the Pacific Northwest. We develop custom media buys dedicated to the goals of our clients uniquely targeted to the appropriate buyer profile.

Our in-house design team offers a diverse range of property ad design formats from premium custom ads envisioned uniquely for a property to cost-effective cooperative ads leveraging our local Realogics Sotheby’s International Realty platform.


Local Publications


 
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EXCLUSIVE PARTNER

Geek Home of the Week | GeekWire

Geek Home of the Week's dynamic platform showcases properties, highlights market trends and features real estate sponsors. A real time voting tool puts consumers in the driver’s seat to select the current “Geek Home of the Week” as more than 1 million unique visitors per month visit the website digest the daily newsletter and are presented with the region’s most extraordinary properties.


Advertising Samples


Sea Magazine

Sea Magazine has been around for over 106 years and has been the number one marine publication serving active affluent boaters from the Pacific Northwest clear down to Southern California and Baja California, Mexico.

They own boats in the 40’ to 90’ range and have the money to spend. Ads are featured on all Kenmore Air flights and are included in welcome bags at major ports with extra distribution at Seattle Boats Shows.


Luxury Outdoor Living

A Collection of Favorite Outdoor Spaces

Read the e-book >>

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Global Marketing


Unparalleled Exposure. Worldwide.

Global Marketing


Unparalleled Exposure. Worldwide.

"At the core of the brand’s strategy are the relationships with pre-eminent media powerhouses in both the print and online arenas including: The New York Times, The Wall Street Journal, The Telegraph Media Group, Google, Architectural Digest, the Hong Kong Tatler and the Financial Times."


Sotheby’s International Realty's® online distribution of property listings is exclusive to our global brand and we have partnered with top-tiered publications and media channels. This means unparalleled access to worldwide websites everywhere the consumer is online. It’s the added value that our truly global brand offers - at no extra cost - the Sotheby’s International Realty advantage.

At the core of the brand’s strategy are the relationships with pre-eminent media powerhouses in both the print and online arenas including: The New York Times, The Wall Street Journal, The Telegraph Media Group, Google, Architectural Digest, the Hong Kong Tatler and the Financial Times. These relationships were developed to showcase unique properties from the Sotheby’s International Realty brand’s 1,000 offices in 72 countries and territories through unique, media-rich advertising units that offer an immersive experience and position the brand in front of a relevant audience of consumers worldwide. Several relationships feature elements that are exclusive to the Sotheby’s International Realty brand.

 

Friday Takeover on Mansion Global!

Sotheby’s International Realty is the exclusive launch partner of Mansion Global, the standalone luxury real estate site presented by the Wall Street Journal and News Corp.

Mansion Global connects wealthy global buyers with extraordinary homes, 
while presenting insightful real estate content and market data.


Juwai.com

Sotheby’s International Realty has announced an alliance with Juwai.com that enables the luxury real estate brand to generate Chinese buyer interest on one of the world’s most prominent real estate websites with over two million monthly visitors. As a truly international brand, Sotheby’s International Realty now has the most global representation on Juwai.com.

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Asia Services Group


East Meets West

Learn More

Asia Services Group


East Meets West

Learn More

The Asia Services Group, exclusively at Realogics Sotheby's International Realty, is a team of independent brokers fluent in foreign languages, customs and logistics when working with international home buyers. Far more than a website, our listings are directly represented abroad with unparalleled exposure both here at home and overseas. When you're targeting a global audience, working with the right team makes all the difference in the world. The Asia Desk operations are directly networked with Beijing Sotheby’s International Realty, which Realogics Sotheby's International Realty referred to the franchise system and helped to establish.

Behind these doors lies a dynamic approach led by RSIR into the Asian marketplace. This is a summary of our ongoing initiatives to emerge with Asia through exclusive relationships, events, collateral, partnerships and marketing.


WeChat & Custom Publishing Targeted at an Asian Audience

1. First ever all-Mandarin publication “Seattle Luxury Living” magazine

2. Exclusive WeChat real estate portal with AdSage available to over 600 million DAILY users

3. First ever mainland China affiliate Beijing Sotheby’s International Realty and respected network with gateway cities around the world

4. Thought leader on developing trends with Asian home buying and investment in Seattle

5. Development of Asia Services Group retail center at Great Wall Mall

6. Ongoing influence as regional representative with Washington State China Relations Council 

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SothebysRealty.com


Every home is a treasure on sir.com

Visit SIR.COM

SothebysRealty.com


Every home is a treasure on sir.com

Visit SIR.COM

The Sotheby’s International Realty website, SIR.com, attracts more consumers to search, view and inquire than any other luxury real estate website. The collaboration between realty and auction leverages our brand’s rich history, heritage and sophistication to enhance market perceptions about the properties we represent. 

In the global markets we serve, this is a powerful differentiator. Millions of viewers immerse themselves in our collection of millions of vibrant, quality property photographs. And all of this is available on multiple devices, languages and currencies.


49M

Property Detail Page Views

2.5M

Average Monthly Visits

66%

Visitors from Outside the U.S.

1.6M

Average Monthly Unique Visitors